This week's key takeaway: Know your numbers to increase sales - with Ben Fewtrell and David Carlin

Episode intro: If you don't know your numbers you're stabbing in the dark. So many business owners come to us who don't know their numbers… no wonder they need our help!

You don't have to be an economic genius to get on top of your numbers. Having a grasp of just a few simple KPIs will help you drive your business forward. We'll talk you through the most important KPIs, and share our top tips for how to use them.

In this week's episode you will learn:

• Why your 'big' problem probably isn't such a big problem after all
• The right order to deconstruct a problem
• The fundamental KPIs you need to stay on top of
• What 'leverage' really means
• The difference between lead generation and lead conversion
• How to make your business pay you as a business owner rather than simply giving you a job
• 'Leading' and 'lagging' KPIs
• The importance of reducing your cost of sales
• When you shouldn't discount

Show links:

• Download our KPI strategy guide: http://www.maxmyprofit.com.au/leverage
• Win free access to our brand new 'Building Your Sales' course: http://www.maxmyprofit.com.au/enter
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/