This week's key takeaway: Good communication is essential in sales - with Ben Fewtrell and David Carlin

Episode intro: Good sales is about so much more than simply talking from a sales script. Unless you know your audience, you won't be able to sell to them - it's as simple as that. Think about this phrase for a moment: "Communication is the response you get."

You can pick up cues from things like body language and speech patterns, and there are techniques for profiling your prospects before you've met them. These are not dark arts of manipulation - they are simply the realities of life!

But where do you start? We'll show you how...

In this week's episode you will learn:

• How communication links to behaviour
• Why sales scripts can be flawed
• How to click with a sales prospect
• The importance of open-ended questions
• How NLP can help you
• The DiSC profile explained
• The difference between adaptive styles and natural styles
• How to change communication for visual, auditory and kinaesthetic

Show links:

• Win free access to our brand new 'Building Your Sales' course: http://www.maxmyprofit.com.au/enter
• Get your DiSC profile here: https://maxmyprofit.com.au/disc-reports/
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/