This week's key takeaway: What's the difference between a Sales Manager and an Account Manager? - with Ben Fewtrell and David Carlin

Episode intro: We get this question from a lot of clients, so we thought we'd dedicate an episode to explaining the all-important difference between making sales and managing clients.

Don't make the mistake of promoting your salespeople to account management! We'll tell you that one for free, plus a whole host of other insight on the matter.

In this week's episode you will learn:

• The KPIs for a Sales Manager versus an Account Manager
• How to look at conversion rates and sales differently
• Where an estimator/quoter fits in
• The difference between a 'hunter' and a 'minder'
• Why you need a CRM
• How to know if your customers are happy
• Why lead acquisition is not the be-all and end-all

Show links:

• This week's handout can be found here: http://maxmyprofit.com.au/structure
• Check out our courses here: https://maxmyprofit.com.au/maxed
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/