This week's key takeaway: How to write subject lines for your marketing - with Ben Fewtrell and David Carlin

Episode intro: If your marketing messaging doesn't get people's attention and gives them no desire to take action, it simply won't work. A common mistake we see is companies boring people with their service offerings, but what they really should be doing is focusing on OUTCOME.

In this episode we give you the shortcuts to make sure your subject lines and headlines are on message. See this as an idiot's guide to not wasting your marketing budget!

In this week's episode you will learn:

• POD - Problem, Obstacle, Desire
• How to deconstruct the problem your advertising is solving in the correct order
• Solution marketing V interruption marketing
• Why you should talk to your customers and and aggregate what they say
• The right questions to ask your customers
• Understanding how a trigger event can influence your marketing message
• TAM - Test, Adjust, Measure
• Why you should not look for one catch-all advert
• How to find the desired outcome
• Why you need a copywriter

Show links:

• https://maxmyprofit.com.au/pod
• Write Language: The New Secrets of Writing Letters That Really Work can be bought from Amazon here
• Check out our courses here: https://maxmyprofit.com.au/maxed
• Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/