In this episode of the Max Your Business podcast, hosts Ben Fewtrell and David Carlin dive into the essential topic of identifying your ideal customer. This episode is perfect for business owners who want to build a successful, profitable business that aligns with their vision. The discussion encompasses customer grading methodologies, strategies for improving customer relationships, and the importance of unique selling propositions. Key highlights include an engaging exercise on the power of coaching, insights into customer behaviour, the consequences of perceived indifference, and practical steps to enhance your customer base. Useful resources such as a unique selling proposition workbook are also provided to help listeners implement the concepts discussed.

00:00 Introduction to the Max Your Business Podcast 00:54 The Role of Coaching in Business 05:20 Understanding the Importance of Ideal Clients 14:08 Defining Customer Types: A, B, C, and D 21:30 Turning Customers into Better Customers 22:19 Grading Your Customers: A, B, C, D 22:37 Eliminating D Grade Customers 22:57 Raising the Bar for Customer Grades 24:29 Marketing to A Grade Clients 27:33 Understanding Operant Conditioning 32:12 Perceived Indifference in Customer Service 39:09 The Importance of Customer Retention 40:07 Conclusion and Next Steps Useful Links: https://maxmyprofit.com.au/usp/