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MYB080: Beyond the Job Ad - Using Core Values to Magnetise Your Dream Team
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack why having clear, powerful core values is essential—not just for internal culture, but for attracting the right people to your business. Hiring isn't just about filling roles anymore—it's about building a team that aligns with your mission, shares your values, and wants to grow with your business. Ben and David share practical tips, mindset shifts, and a real-world client case study that proves just how impactful your values can be when they're front and centre. If you're tired of saying, "It's hard to find good people," this episode will challenge you to look inward and start building a business people dream of working for.
Episode Highlights: 00:00 – Introduction to the Max Your Business Podcast 02:30 – Why businesses struggle to find great people (hint: it's not just money) 04:27 – The difference between what people do and who they are 06:08 – Why values matter more than ever in hiring and retention 08:22 – A client story: how showcasing values brought in two quality team members without a job ad 10:43 – Bringing your core values to life—not just printing them out and forgetting them 14:21 – Real examples of meaningful, practical values you can apply 17:40 – A step-by-step walkthrough of the free values workbook 19:49 – Using values to call out poor behaviour and celebrate the good 22:42 – Your Next Steps
Key Takeaways: Attraction Starts from Within: People are drawn to businesses that know who they are and what they stand for.
Go Beyond Job Descriptions: Defining the type of person you want to work with is just as important as defining the role.
Lead with Purpose: Clear values set expectations, build trust, and shape culture.
Show, Don't Just Tell: Demonstrate your values through your branding, team culture, and social content.
Get the Team On Board: Co-creating values makes everyone more invested and aligned.
Create Accountability: Values give you a framework for feedback, leadership, and recognition. 🚀 Get your free Core Values Workbook at maxmyprofit.com.au/core and start building a business people love to work for. Whether you're hiring your first team member or growing a large crew, core values will help you attract, retain, and lead with confidence. Tune in to discover how to bring yours to life. Don't miss this episode—and don't forget to subscribe for more practical insights every week.
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By Ben FewtrellIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack why having clear, powerful core values is essential—not just for internal culture, but for attracting the right people to your business. Hiring isn't just about filling roles anymore—it's about building a team that aligns with your mission, shares your values, and wants to grow with your business. Ben and David share practical tips, mindset shifts, and a real-world client case study that proves just how impactful your values can be when they're front and centre. If you're tired of saying, "It's hard to find good people," this episode will challenge you to look inward and start building a business people dream of working for.
Episode Highlights: 00:00 – Introduction to the Max Your Business Podcast 02:30 – Why businesses struggle to find great people (hint: it's not just money) 04:27 – The difference between what people do and who they are 06:08 – Why values matter more than ever in hiring and retention 08:22 – A client story: how showcasing values brought in two quality team members without a job ad 10:43 – Bringing your core values to life—not just printing them out and forgetting them 14:21 – Real examples of meaningful, practical values you can apply 17:40 – A step-by-step walkthrough of the free values workbook 19:49 – Using values to call out poor behaviour and celebrate the good 22:42 – Your Next Steps
Key Takeaways: Attraction Starts from Within: People are drawn to businesses that know who they are and what they stand for.
Go Beyond Job Descriptions: Defining the type of person you want to work with is just as important as defining the role.
Lead with Purpose: Clear values set expectations, build trust, and shape culture.
Show, Don't Just Tell: Demonstrate your values through your branding, team culture, and social content.
Get the Team On Board: Co-creating values makes everyone more invested and aligned.
Create Accountability: Values give you a framework for feedback, leadership, and recognition. 🚀 Get your free Core Values Workbook at maxmyprofit.com.au/core and start building a business people love to work for. Whether you're hiring your first team member or growing a large crew, core values will help you attract, retain, and lead with confidence. Tune in to discover how to bring yours to life. Don't miss this episode—and don't forget to subscribe for more practical insights every week.