In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle a challenge that hits home for so many business owners: You're making sales… but where's the profit? If you've ever looked at your revenue and wondered why there's nothing left over at the end of the month, this episode is for you. Ben and David break down the real reasons why businesses stay busy but broke and what to do about it. From silent cost creep to outdated pricing and the dangerous mindset of discounting, Ben and David will help you uncover the financial leaks and get back on track to building a profitable, sustainable business. With relatable stories (including a restaurant rethinking its entire menu) and straight-talking advice, this is a must-listen for anyone serious about turning revenue into real profit. Episode Highlights: 00:00 – Welcome to the Max Your Business Podcast 04:18 – The discount trap: how it quietly destroys your margins 08:39 – Why increasing sales doesn't always solve your problems 10:50 – Clarkson's Farm: A business lesson in doing the numbers 13:23 – Charging what you're worth (and why most people don't) 16:06 – How one restaurant owner is adapting their offer for today's market 21:51 – Pricing with confidence and evolving your business model 23:34 – The maths behind discounting (and why it rarely works) 29:04 – The truth about time, effort, and delivery costs 34:53 – Service businesses: the hidden cost of underquoting 38:58 – The bottom line: know your numbers or gamble your future

Key Takeaways: Revenue ≠ Profit Sales are great—but they mean nothing if your costs are swallowing your margins. Discounting Isn't a Strategy A 10% discount could mean needing 30% more sales just to break even. It's not worth it. Small Price Increases = Big Wins Most customers won't even blink. And if they do? They're usually not your ideal client. Track, Review, Adjust If you haven't reviewed your pricing in the last 12 months, you're probably already behind. Use a Budget, Forecast, and Breakeven Tool Episode 86 walks you through how to plan for profit—not just hope for it. Mindset Matters Shifting from employee thinking to business owner thinking is the first step to charging what you're really worth. 📘 Get your free workbook The Dangers of Discounting at maxmyprofit.com.au/dangers

If you're serious about building a profitable business (not just a busy one), this episode could be the wake-up call you need. Subscribe for weekly episodes packed with practical advice and no-fluff strategies to help you Max Your Business.