How important is customer service?

If your customer experience is good how do you feel? If is bad will you come back? What about if it is neutral neither bad nor good? 

Jesse B. Good is a Customer Experience Fanatic - Customer Science Expert. We talk about giving a great customer Experience! Customer experience is the most powerful source of sales and marketing in an organization.

If you were to ask businesses if they give good customer service 80% say yes but if you ask the customers only 8% say they receive good customer service. 

If you deal with the public either directly or through your employees - Where do you stand?