Kevin Walsh interviews Sandy Barris, a longtime marketing expert.

He is the author of 97 Marketing Secrets to Make More Money and the app, Sales Goal On Fire Pro. More information at www.SandyBarris.com

He shares his lifelong journey and lessons, including:

- Writing a book, not to sell but to use as a giant business card of credibility

- How Google's AdWords works, and which words cost the most)

- Creating an App (or hiring the right people to do it for you)

- Marketing a la carte (one-day turnaround for customers who just need booster-shots)

- War stories (successes and failures)

- Election Ads (does negativity work?)