German Retail Blog Podcasts

Mymuesli – A Bavarian success story


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Had one no other reason for loving the German-speaking nations, one would simply have to do so for their giving the world muesli (granola) and brightening up our breakfast tables.Strangely, muesli once had a Cinderella existence on German supermarket shelves. Its potential as a category clearly hadn't been recognised. Consumers either made it themselves or munched American cornflakes.Like most foods, muesli has a lot to do with culture and Zeitgeist. It was first discovered by the student generation in the 1960s and 1970s, so it was long deemed the province of long-haired hippies playing folk guitars and practicing free love.This delicious food only really became mainstream in the 1980s and 1990s when the manager generation gradually recognised its nutrient qualities. So instead of schnapps and black coffee, they now give themselves a vitamin rush to power away the day on.Since then we have obviously experienced the digital revolution, so what could be more logical than to order muesli on the internet?
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German Retail Blog PodcastsBy Mike Dawson