https://www.youtube.com/watch?v=GVQA9gJOBlY&feature=youtu.be

The power of demonstration and getting people to try your product.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

MyPillow and the power of demonstration.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I had to have a little prop here to remind you, if you haven't seen the advertisements that are out there for my pillow. been around for quite a few years now Michael Lindell has been in the news lately is a controversial figure, right?

Been a huge supporter of President Trump, got kicked off Twitter for the things that he was saying regarding the election and so forth. And so I'm not going to get into all that.

But I wanted to use him as a great prop to talk about the power of demonstration. Now, this wasn't even on my pillow that I was using here, just an average pillow. But he went and basically invented this product, and then started marketing it.

And I believe one of the first places he was marketing at ad was at fairs like county fairs and shows and stuff like that. And he would be the one out there promoting it, he was the pitch man out there with his pillow, talking about how great it was, how wonderful how it changed his life and how it can change your life to in here, try it out here feel it here, do you see how different it is, you see this, you see that?

This is a power of something we like to call demonstration in the business, the power of demonstration, if you can take your product or service and turn it into a demonstration, turn it into something that people can either experience virtually, like if you're doing it on video, something like that, or can experience physically can literally experience what it is that you provide.

Frank Kern has a term for this. He says I, I help I demonstrate helping people by actually helping them, you know, and so he'll, he'll always put on these conversations that he has with people out there. And he spreads it out. And showing what he literally does with people when they pay him, by showing them what he does for free.

It was just an interesting concept.

But that's the power of demonstration. This is why my pillow was able to go from once he really worked his pitch well was able to take that onto TV, and do paid advertisements, both the long form and short form on on TV, and then eventually online.

It's a really powerful tool. Many, many, many millions, and billions are made off of the power of demonstration. If you can get people to use try out, feel touch, get involved, interact with what it is that you provide the benefits that you provide, if you get to get them to try it first. So they can experience it.

That's demonstration.

And so you got to think of from your business standpoint, how can we do that? With the products and services that we have? How can we demonstrate it? How can we get people to try it? How can we get people to be involved and interact?

And you can do this on a whole lot of levels. Like I said, you can do it in person, which is a little difficult to do here in early 2021, with COVID, lock downs and all that stuff. But you can also do it online, you can do it virtually, you can do it on a video or an audio broadcast. You can do it on television, they still sell ads there, believe it or not, you can do it in a million different ways.

But what you have to do is have the idea that yeah,