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Mysore Sandal Soap's 100-Year Legacy Marketing Strategy
Mysore Sandal Soap used heritage, GI tag, variants, celebrity ads, new packs, exports, and CSR to grow from royal origins to a global brand. Here's how it did all this.
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By Angad SingiMysore Sandal Soap used heritage, GI tag, variants, celebrity ads, new packs, exports, and CSR to grow from royal origins to a global brand. Here's how it did all this.