In this episode of Misscheduled, Amy & Jen talking about the thing that creative and marketing people love to talk about but sometimes fear a little — data.

Joined by Thomas Galluzzo, we break down the myths around measurement, tackle common media planning mistakes, and unpack why numbers don’t have to feel intimidating or overly technical.

From overcomplicated tech stacks to the difference between vanity metrics and real performance signals, this is a no-jargon conversation about making data actually work for you — not the other way around.