The Influential Nonprofit

Myths I've Stopped Believing and You Should Too


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Key Takeaways:

  • Fundraising rooted in pressure and extraction erodes trust over time. Sustainable support grows from community, shared values, and genuine connection. When relationships lead, generosity follows naturally.
  • Over-following up and manufactured urgency often reveal anxiety, not strategy. Constant pressure weakens credibility and exhausts donors. Abundance thinking creates calmer, more effective leadership.
  • Caring about a mission is not enough to spark giving. Donors contribute when they feel seen, heard, and connected to something meaningful. Relationship transforms passive belief into active generosity.
  • A “no” rarely means disinterest or lack of care. Staying curious and honoring dignity preserves long-term trust. Valuing the person over the transaction builds lasting loyalty.
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    “Manufactured emergency undermines your credibility. If our relationships are rooted in trust... manufactured urgency breaks that trust, and it is a tool of manipulation.”

     

    “Curiosity keeps relationships alive. Assumptions shut them down.”

     

    “When we stop treating generosity like it's running out, fundraising gets quieter and more effective.” 

    - Maryanne Dersch

     

     

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    Connect with Maryanne about her coaching programs:

    https://www.courageouscommunication.com/connect

     

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    The Influential NonprofitBy Maryanne Dersch

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