In this podcast I’m joined by Rich Leigh, who is the founder of PR agency, Radioactive PR. With offices based in both Gloucester and Manchester, Radioactive is a full-service agency providing media and social media campaigns for clients, large and small.

Rich himself is well known in the UK PR industry. He was an early adopter of social media and founded the excellent PR Examples blog, which highlights the best in PR and social media stunts and campaigns. PR Examples has been subsequently voted top UK PR blog by PR software firm, Vuelio.

Rich is a newly published author. His book, Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions was published with Kogan Page in April this year, and within the first week became the best selling PR book on Amazon.

In our chat we cover a lot of things including good and bad PR campaigns, Rich's new book, PR myths and much more!