Nonfiction4Life

N4L 057: "All Is Fair in Love and Sales" by Chris Singleton


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On his own from age 13, Chris Singleton had to fight to survive. Channeling all his youthful grit, determination, and perseverance into becoming a nationally recognized top salesman, he captures lessons learned in his bestselling book, All Is Fair in Love and Sales: Six Steps to Sales Success. Listen to his personal story of overcoming difficult challenges and how he lives to help others succeed.

00:15   Invitation to add to Janet’s 56th Birthday List

01:15   Intro to Chris Singleton

01:35   Singleton’s sales credentials

02:00   Begins sales career selling Kirby vacuum cleaners and Cutco knives

02:40   Lives by the mantra that life’s meaning comes from our impact on others

03:20   Young Singleton learns supply and demand in “free lunch” line

05:15   Rough times with poverty, homelessness, incarceration helps him learn to hustle

05:45   Explains why sales book is valuable to everyone

06:25   Selling is as universal as love

07:00   Communication part of everyone’s life

07:25   The #1 Rule of Sales

07:40   “Sell me this pen” test

08:45   The most common mistake salespeople make

09:40   How subconscious projection gets in the way

10:35   Singleton lists his most important mentors

12:15   Making an effective introduction

12:45   What makes a good first impression

13:00   Explains confirmation bias

14:15   Maximizing first impression opportunities

14:30   One of the biggest first-impression mistakes

15:15   How facial hair affects impressions

17:00   Effective presentations likened to doctor knowing symptoms

19:00   How to close the deal by knowing five personality types

19:30   Easiest personality to deal with is “The Entertainer”

20:20   Most difficult personality to deal with is “The Fighter”

22:00   What everyone needs to know about body language

24:00   Why "silence is golden" in salesmanship

25:00   Not allowing a customer adequate time to respond perceived as pressure

26:30   Networking: who you know vs. how you know

28:50   Getting referrals without asking for one

29:15   Using “golden nugget” as a bridge between you and the new client

31:00   The importance of following up

31:15   Joe Girard, sets the record for most automobile sales in one year

32:00   Kept in touch with every customer, remembering names & key dates and writing personalized notes

32:15   Stats on how well people remember the name of their realtor and car salesperson

34:20   Advice for aspiring authors or entrepreneurs

34:30   Don’t give up on your dreams

34:50   Invest in yourself by getting a coach

BUY All Is Fair in Love and Sales: Six Steps to Sales Success

 

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Nonfiction4LifeBy Janet Perry: podcaster, blogger, nonfiction book lover

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