At the 2026 NAB Show in Las Vegas, the message to broadcasters was unmistakable: traditional airwaves must be augmented by a sophisticated digital backbone to survive. 

NAB President Curtis LeGeyt characterized this shift as a "moment of real opportunity," urging stations to move AI and digital tools from theory into daily newsroom operations to combat audience fragmentation. 

Key sessions highlighted the "74% problem"—the staggering reality that nearly three-quarters of existing radio clients do not yet purchase digital products from their stations, representing a massive untapped revenue stream. 

To bridge this gap, the conference emphasized that digital is no longer a secondary option; radio must now master hyper-local podcasting, overhaul content for AI-driven search visibility, and implement weekly digital sales training to capture a share of the projected $2.5 billion digital ad market. 


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