The NAB Show Survival Guide: How to Walk In With a Plan and Leave With Clarity. If you’ve attended NAB before, you know the feeling. You start the day with a plan. You breeze through registration, step out onto the show floor, and suddenly the energy hits you; innovation everywhere, conversations with old friends and new faces, and the kind of excitement that reminds me why I love this industry. But as the hours roll by, something shifts. You start with a shortlist of booths, but every conversation leads to another booth, another demo, and pretty soon your focus is expanding in every direction.