The Innovators

Nachshon & Mort Fertel


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Nachshon grew up as a geek in a home of 7 where

mom was always behind on laundry. A sensitive kid, he hated seeing

mom stressed. But like most teenagers, he also hated sorting whites

from colors. Starting an UBER-for-laundry business seemed like a good way to get

out of the chore and help mom. So instead of folding pajamas he

started writing code. As part of his homeschooling curriculum he taught himself

JavaScript, CSS, and HTML, and how to make these languages work

together with 2 apps, servers, and a custom CRM. The technology was in development for two years. Nachshon was 17 years old when the app launched in Baltimore, Maryland in February 2017.

Nachshon now divides his time between SudShare and his religious

studies. Mort is a serial entrepreneur who started his first business at 18 years

old. He has a private equity portfolio that consists of SudShare, 2 other

businesses, and real estate holdings. Mort is also an author, creator of the first online relationship renewal

system (2004), and the subject of Back from the Brink, a documentary

written and directed by Toroes Thomas. Now a grandfather, success for Mort means making a difference.

You can find them on the web at: https://sudshare.com/

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The InnovatorsBy Tom Dioro