This episode features the excellent Nadaline Webster. Nadaline is the Director of Marketing at Rightly.io. Nadaline speaks about her attitude towards content and advises the best results are by asking your audiences rather than trying to guess what they'd like to know more about. We talk about data and black-box thinking trying to understand the data via holistic thinking. Nadaline talks about strategy and how it needs buy-in from every business level to be successful. This episode is perfect for anyone wanting to understand content and business strategy.