I recently asked AI to generate an Ideal Client Profile based on my background and expertise. It nailed it — exact buyer, situational triggers, positioning, psychological buying motivators. Perfectly articulated. And completely useless.

Because here's the thing: your ICP isn't a research assignment. It's not an archetype, a demographic, or words on paper. Your real ideal client profile is proven through SALES — and it only reveals itself through real conversations with real people.

In this training I break down, step by step, how to discover who you actually work with by getting off your computer and into real conversations.

You'll learn:

• What an Ideal Client Profile is NOT
• How to name the general categories you serve and back them with concrete examples
• How to make tailored invitations — discovery offers for consultants, sample sessions for coaches, and posting about REAL problems online
• Why this approach leads to faster sales, deeper relationships, and a steady stream of referrals

Stop guessing at hypothetical buyers. Start connecting with real ones.

→ PLUS: Join me LIVE on July 23 at 1pm ET for The Independence Equation, a live training where I cover where to find buyers, what to offer them, and how to close the deal.

Save your spot: chrisdonohoecoaching.com/independence

Royalty Free Music from Tunetank.com

Track: Urban Legend by Musical Bakery

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