You have a lead; now what?? While Part 1 of our marketing mix discussion focused on starting points such as landing pages and content marketing, Part 2 walks through the lead conversion process that happens once someone is in your sales or marketing funnel. In this episode, you’ll learn how to pay more attention to the parts of the lead conversion process that matter, what to do when the pipes aren’t connected, and how to adapt when you aren’t getting the response you expected.

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