Bethany Fiocchi Root is a results-obsessed marketer with 17+ years of experience helping high-growth companies scale smarter and faster. As Founder & CEO of Oceanview Marketing, she works with startups to design and execute strategic marketing programs that match the stage they’re in (and the growth they’re after).

Over the course of my career, Bethany has grown multi-million dollar marketing programs and managed millions in ad spend across both scrappy startups and well-known brands like GoDaddy and Bluehost.

During this episode, we discuss:

• How Bethany helps startups move their marketing forward
• The importance of getting a product market fit
• Why you need to know your goals and objectives at the stage you’re at
• Bethany’s background in startups
• How to nail your messaging and positioning by doing market research
• Why cost of customer acquisition is a big metric to look at
• The importance of being patient when trying new strategies
• How to focus on a founder personal brand
• What AI can and can’t be used for in marketing
• The benefit of storytelling in your marketing
• Her shoutout to Startup Boston

And more. Tune into this episode as we dive into all things marketing!