This week on DAYZERO, Ben and Angus sit down with Scott Nowell - co-founder of The Monkeys, Australia's most awarded creative agency - to trace the journey from three guys working with a shared internet cable to a landmark acquisition by one of the world's largest consulting firms.

Scott unpacks what it really takes to build a creative culture from scratch, why a great batting average matters more than a one-hit wonder, and how a scrappy start-up ended up turning down Saatchi & Saatchi.

He reflects on what made Accenture the right partner when every traditional holding group left them cold, and why preserving a renegade culture is harder than it sounds. He also shares where AI is taking the industry - and why the best creative thinking will never be replaced, only the tools used to deliver it.