Is TikTok the new therapist’s office — or a mental health minefield? In this episode, Doug and Kendall delve into the rise of “diagnosis influencers” and the complex world of self-diagnosis culture on social media. We talk about the pros (normalizing mental health and reducing stigma) and the cons (over-pathologizing normal emotions and mistaking relatability for accuracy). From ADHD to narcissism, the internet is full of quick quizzes and trending checklists that claim to explain your brain — but what’s the psychology behind why they go viral?

We’ll unpack the confirmation bias that makes relatable content feel “true,” the illusion of accuracy created by repetition, and why everyone seems to be an armchair therapist.

We explain the psychology of virality — where confirmation bias + relatability = perceived truth.