Denise Baden is all about transformation through storytelling. She's a business professor and thought leader in sustainability communications who *refuses* to accept doom culture. Her joy lies in creating, convening, and celebrating green storytellers.
Key Themes
1. Storytelling Moves People from Head to Heart
Denise has been reading hundreds of reflections from business leaders at sustainable leadership events. When she asks them what sustainability means as a human being (not corporate jargon), something shifts. They sit under a tree for 30 minutes. When they come back and tell their stories, they're crying because they have no words. An intellectual exercise becomes emotional.
2. The Jigsaw to Save the World — It All Connects
Denise realizes it's not technical barriers stopping us. It's systemic — wealth concentration, corporate capture of politics, profit maximization instead of sufficiency. So she's mapping these as a jigsaw puzzle. The corner pieces lock us in. The middle is the flourishing future we all want. Once you see how it connects, you understand what needs to shift.
3. Joy Is Everywhere When You Learn to See
Denise started wildlife gardening and everything changed. The world went from black and white to technicolor. The robins have a soap opera. The magpie's fed up with the cat. She sits on her deck watching a bee in a pollinator-friendly plant and thinks "Go, little bee. I helped give you that." Denise believes that if more people felt the joy in these small choices — eating less meat, driving less, planting pollinator plants, everything would shift.
For our "Name and Fame It Forward" segment, she shouts out:
Caroline Lucas
Former Green Party Member of Parliament. She stays calm when everyone else is posturing. Years ago she said: "We need positive stories because this should be an easy sell."
LinkedIn: https://www.linkedin.com/in/caroline-lucas-981955335/
Steve Willis
Steve is a chemical engineer who had an idea: bring together climate experts with real writers. He and Denise co-created No More Fairy Tales: Stories to Save the Planet. Now he's partnering on Fairhaven, a novel about Malaysia surviving sea level rise with audacious climate solutions.
LinkedIn: https://www.linkedin.com/in/steve-willis-kl/
Connect with Denise
Green Stories: https://www.greenstories.org.uk/
LinkedIn: https://www.linkedin.com/in/denise-baden-3742793/
Bluesky: https://bsky.app/profile/dabaden.bsky.social and https://bsky.app/profile/habitatpress.bsky.social
Climate Assembly UK: https://www.climateassembly.uk/
Follow #jigsawtosavetheworld and #climatecharacters
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Name & Fame was created, and is hosted and produced, by Andrea Learned. Edited by Kristie Taiwo-Makanjuola. Theme music by Adam Captured. Art by Nancy Bolan.
Listen, learn, find joy, and please share!