Life Is Good is a lifestyle brand that looks to spread positivity one optimistic t-shirt at a time. Bert Jacobs speaks with Roger and Larry about how selling t-shirts out of a van with his brother led to a $100M business 24 years later. Hear how one simple question from their mom helped instill optimism in them, how a co-branding opportunity with Dunkin' Donuts is taking shape and what was their worst t-shirt design.

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