Ever wondered how athletes use their Name Image Likeness to work with brands? Join me for an awesome chat with Joe Sanfilippo, VP of Growth and Partnerships at Today’s Business and NFL-PA certified contract advisor. We’re talking all about how Joe helps athletes unlock the power of their Name Image Likeness with affiliate marketing. From sponsorship challenges to NIL regulations, Joe’s breaking it down with actionable tips. He’s even sharing behind-the-scenes strategies from projects like pairing NFL players with brands like Muggsy Jeans. If learning about Name Image Likeness, affiliate marketing, and the NFL sparks your interest, you’ll love this episode. Hit that play button now and make sure to subscribe for more content like this!

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💌Thank you to our sponsor Affistash: https://affistash.com/
Find Joe Sanfilippo:  https://www.linkedin.com/in/joe-sanfilippo-77b34b68/
Website: https://tbsmo.com/about/tbteam/joe-sanfilippo-marketing/

00:00 Introduction to Affiliate Nerd Out
00:15 Meet Joe: Digital Marketing and NFL Agent
01:05 Joe's Journey in Affiliate Marketing
02:46 NFL and Digital Marketing Overlap
04:55 Case Study: Muggsy Jeans and Athlete Collaborations
08:06 Challenges and Strategies in Athlete Affiliate Marketing
15:32 NIL Deals and College Athletes
22:10 Tools and Techniques for Social Listening
24:11 Conclusion and Contact Information

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