It's already time for the October Favorites File. While naming, productivity and reviews may seem random, intentionality and purpose is an underlying theme with all three. To keep these actionable tips close by I've created a helpful summary to print and reference whenever you need it.

What's in a name?

Names are one of the most repeated parts of your brand - whether it is your brand name, or the name of a product or a service you offer - it is important to make your selection wisely. In episode 247 of The Marketing Book Podcast, Douglas Burdett interviews Alexandra Watkins about her book "Hello, My Name is Awesome!"

Let's talk productivity

Jocelyn K. Glei talks with Dan Harris on episode 207 of The 10% Happier podcast about how to overcome productivity shame through practicing heart-centered productivity and a healthy dose of tender discipline.

Do you really want 5 Star reviews?

Did you know that our brains are wired to resist being sold to? Yes, it is true. And 82% of people seek out negative reviews when making an online purchase. Todd Caponi discusses this with Douglas Burdett on episode 226 of The Marketing Book Podcast. He is the author of The Transparency Sale.

Read the show notes here.