Brand naming is a crucial step in any company since it strongly dictates how consumers see products or services. Aaron Keller, the co-founder of Capsule, talks about his branding journey with Wonderly Software Solutions and shares the many lessons he learned. As branding has evolved through the years, branding has become more challenging. Aaron shares how to create brands that bring value to the end-user and how designs are a vital part of the brand creation process. He also highlights the importance of working with professionals with regards to creating logo and branding in general.