Want to seriously up your domain investing game? My guest this week has the tools to help you. Anthony Shore with Operative Words is a product and company namer. On today's show, he explains the exact tools he uses to come up with great names. This can easily be applied to coming up with great domain names, too. Find Anthon's blog at https://www.operativewords.com.

Also: Executive appointments, a Mormon church rebrand, expensive chocolate and more.