Your event name is either doing the selling…
or it’s quietly killing your conversions.

In this episode of the Irresistible Events Podcast, Anna Andrea breaks down why naming your summit, workshop, retreat, or live event is one of the most strategic decisions you’ll make.

Most people overthink branding… and completely underthink naming.

If your event name is vague, generic, or focused on what you teach instead of who your audience becomes, it’s already working against you.

Inside this episode you’ll learn:

• Why generic names attract low-quality attendees
• The psychology behind identity-based naming
• Why nouns convert better than verbs
• How to signal transformation without over-explaining
• The difference between naming the format vs naming the outcome
• Why clarity in your niche must come before creativity

Your event name should immediately communicate:
Who this is for.
What changes because of it.
Why it matters now.

If you’re planning a summit, masterclass, live event, or retreat and you’re stuck on the name, this episode will unlock it.

Your event name isn’t decoration.
It’s positioning.

🎯 Listen now and make your next event name sell for you!

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