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Product Manager for Marketing Technology Goal-oriented & Highly motivated professional with 11 years’ experience in business development & consulting along with a technology Blend. Experience in implementation of a digital Products. Expertise in Waterfall and Agile methodologies – Scrum, Kanban. Excellent leadership and product ownership capabilities with a proven track record for ability to lead large-scale complex projects while promoting organizational objectives with a balance to timelines and business needs. Good interpersonal and decision- making skills with an experience to work with multiple cross-functional teams. Focused and adaptable to a fast-paced environment. Excited to learn and take up new opportunities. Highlights of Expertise • Project Management • Product Management • Verbal communication skills • Time management skills • Stakeholder management • Marketing Technology • Problem-Solving skills • Business Analysis • Wireframe, UI/UX • Attention to Detail • Analytical thinking • Business acumen & Software Lifecycle • Integrations, APIs • Presentation Skills • Roadmap, prioritization
Career Experience • Performed Product Owner/ product Manger roles majorly in the career using Scrum methodology • Breath of experience is in Digital, Marketing Technology and Retail (Stores/ E-commerce/ Mobile App) • Experience in eliciting requirements, requirement documentation, Roadmap creation backed with data • Experience in driving various complex Project implementations • Technical solution understanding to be able to connect flows between different systems • Experience working with Cross functional teams located across the globe • Experience in training, change management to increase adoption of the product among users • Known for standardization and simplification mindset Highlights • Facilitated customer loyalty program growth by 20% through maximizing overall functionality and delivering projects within proper timeframes. • Slashed site timeouts by 10% prioritizing tickets for most-used pages in website. • Drove business by 10% through integration of key tools, boosting overall website performance. • Individually bolstered sales by 10% by streamlining execution methods for various functions and procedures. • Reduced creation of defects during UAT by 50 percent. • Increase adaptivity of Intranet platform by 5% • Increased adoption of events tool by 50%
Projects and Roles Dell Technologies, USA-5 Years Product Manager for Workfront Implementation – Feb 2023 – Present Support implementation of Adobe Workfront for various different teams across Marketing by understanding their processes and deploying them on Workfront, with standardization/ Improvement being the key goal, so that we can apply AI layer. Product Owner/Change Manager for Digital events platform – Nov 2020 to Jan 2023 Transformation to new global event platform that will replace and simplify E2E process of event journey by integrating with various existing platforms in the ecosystem and build standardization. Project Manager for a project involving multiple digital marketing platforms - Feb 2020 to May 2021 Product development involving multiple digital platforms for improved SEO conversion and simplified user journey Product Owner for an Intranet solution - Jun 2019 to Feb 2020 Enhancements and introduction of new features in a highly scalable enterprise SaaS software used across Dell for a more simplified and Value enabled user journey. Cognizant Technology Solutions, USA-6 Months Product Owner for an instore product of a leading client in Pawn Loans industry – Nov 2018 to Apr 2019 Stabilizing of application and building new improvements for easier use by store associates. TATA Consultancy Services, India-5 Years 8 Months Product Owner for E-commerce application of a leading Home retailer – July 2017 to Apr 2018 Made enhancements and introduced new features in ecommerce website to boost business value. Self-service enablement of few features to improve website usage. Product Owner for an E-Commerce Marketplace Implementation(B2C) – Sept 2014 to Jan 2017 Implemented an omnichannel ecommerce marketplace in web and mobile application for online ordering, similar in nature to Amazon using agile development Business Analyst for a Mobile Point of Sale implementation (In-House) – Feb 2013 to Aug 2014 Arranged for more efficient checkouts by implementing a self-sufficient mobile checkout application across iOS, Android, and Windows. Business analyst for a mobile dashboard solution (InHouse) –Aug 2012 to Jan 2013 Development of a mobile solution (Store power) to build a store dashboard for different KPIs which enabled associate to utilize real-time data related to customer and inventory to deliver best customer service.
Education & Credentials Master of Business Administration in Finance & Operations - SRM University, India (July 2010- Jun 2012) Bachelor of Technology in Electronics, & Communications Engineering - SASTRA University, India (May 2006 -Jun 2010) Certifications: • Adobe Certified Professional – Workfront Core developer • Certified As product Manager in AI & ML • Diploma Certificate in Business Analysis, Specialization in Retail Management – IIBA (2016) • ISEB Foundation Certificate in Business Analysis – BCS, The Chartered Institute for IT (2013) • CSPO -Scrum Alliance (2019) • Product School – Product Manager Certification Technical Proficiencies: JIRA; TFS; Confluence; MS Office Suite–Excel, PPT; Visio; Windows; IOS; Android; Entry level HTML/CSS; Entry Level Tableau Knowledge, Google analytics; AEM; Axure; SAP Hybris; Omniture; SQL; Slack; Salesforce Marketing cloud; Asana; Cvent; Miro; Sharepoint
LI: linkedin.com/in/namratha-peddisetty-5181b511a/
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Product Manager for Marketing Technology Goal-oriented & Highly motivated professional with 11 years’ experience in business development & consulting along with a technology Blend. Experience in implementation of a digital Products. Expertise in Waterfall and Agile methodologies – Scrum, Kanban. Excellent leadership and product ownership capabilities with a proven track record for ability to lead large-scale complex projects while promoting organizational objectives with a balance to timelines and business needs. Good interpersonal and decision- making skills with an experience to work with multiple cross-functional teams. Focused and adaptable to a fast-paced environment. Excited to learn and take up new opportunities. Highlights of Expertise • Project Management • Product Management • Verbal communication skills • Time management skills • Stakeholder management • Marketing Technology • Problem-Solving skills • Business Analysis • Wireframe, UI/UX • Attention to Detail • Analytical thinking • Business acumen & Software Lifecycle • Integrations, APIs • Presentation Skills • Roadmap, prioritization
Career Experience • Performed Product Owner/ product Manger roles majorly in the career using Scrum methodology • Breath of experience is in Digital, Marketing Technology and Retail (Stores/ E-commerce/ Mobile App) • Experience in eliciting requirements, requirement documentation, Roadmap creation backed with data • Experience in driving various complex Project implementations • Technical solution understanding to be able to connect flows between different systems • Experience working with Cross functional teams located across the globe • Experience in training, change management to increase adoption of the product among users • Known for standardization and simplification mindset Highlights • Facilitated customer loyalty program growth by 20% through maximizing overall functionality and delivering projects within proper timeframes. • Slashed site timeouts by 10% prioritizing tickets for most-used pages in website. • Drove business by 10% through integration of key tools, boosting overall website performance. • Individually bolstered sales by 10% by streamlining execution methods for various functions and procedures. • Reduced creation of defects during UAT by 50 percent. • Increase adaptivity of Intranet platform by 5% • Increased adoption of events tool by 50%
Projects and Roles Dell Technologies, USA-5 Years Product Manager for Workfront Implementation – Feb 2023 – Present Support implementation of Adobe Workfront for various different teams across Marketing by understanding their processes and deploying them on Workfront, with standardization/ Improvement being the key goal, so that we can apply AI layer. Product Owner/Change Manager for Digital events platform – Nov 2020 to Jan 2023 Transformation to new global event platform that will replace and simplify E2E process of event journey by integrating with various existing platforms in the ecosystem and build standardization. Project Manager for a project involving multiple digital marketing platforms - Feb 2020 to May 2021 Product development involving multiple digital platforms for improved SEO conversion and simplified user journey Product Owner for an Intranet solution - Jun 2019 to Feb 2020 Enhancements and introduction of new features in a highly scalable enterprise SaaS software used across Dell for a more simplified and Value enabled user journey. Cognizant Technology Solutions, USA-6 Months Product Owner for an instore product of a leading client in Pawn Loans industry – Nov 2018 to Apr 2019 Stabilizing of application and building new improvements for easier use by store associates. TATA Consultancy Services, India-5 Years 8 Months Product Owner for E-commerce application of a leading Home retailer – July 2017 to Apr 2018 Made enhancements and introduced new features in ecommerce website to boost business value. Self-service enablement of few features to improve website usage. Product Owner for an E-Commerce Marketplace Implementation(B2C) – Sept 2014 to Jan 2017 Implemented an omnichannel ecommerce marketplace in web and mobile application for online ordering, similar in nature to Amazon using agile development Business Analyst for a Mobile Point of Sale implementation (In-House) – Feb 2013 to Aug 2014 Arranged for more efficient checkouts by implementing a self-sufficient mobile checkout application across iOS, Android, and Windows. Business analyst for a mobile dashboard solution (InHouse) –Aug 2012 to Jan 2013 Development of a mobile solution (Store power) to build a store dashboard for different KPIs which enabled associate to utilize real-time data related to customer and inventory to deliver best customer service.
Education & Credentials Master of Business Administration in Finance & Operations - SRM University, India (July 2010- Jun 2012) Bachelor of Technology in Electronics, & Communications Engineering - SASTRA University, India (May 2006 -Jun 2010) Certifications: • Adobe Certified Professional – Workfront Core developer • Certified As product Manager in AI & ML • Diploma Certificate in Business Analysis, Specialization in Retail Management – IIBA (2016) • ISEB Foundation Certificate in Business Analysis – BCS, The Chartered Institute for IT (2013) • CSPO -Scrum Alliance (2019) • Product School – Product Manager Certification Technical Proficiencies: JIRA; TFS; Confluence; MS Office Suite–Excel, PPT; Visio; Windows; IOS; Android; Entry level HTML/CSS; Entry Level Tableau Knowledge, Google analytics; AEM; Axure; SAP Hybris; Omniture; SQL; Slack; Salesforce Marketing cloud; Asana; Cvent; Miro; Sharepoint
LI: linkedin.com/in/namratha-peddisetty-5181b511a/