It’s a question that I need to ask myself and it's also something that all of us need to ask ourselves in every endeavour. 

In this episode, I also discussed how Nokia went from a $4 B company in 1999 to lose all market share by 2013. Nokia failed to add value to the market and was outdone by Apple as well as many other cellphone manufacturers.

I also looked at how Apple might head in the same direction by innovating themselves out of providing value.

Hopefully, this episode will add VALUE to you.