The Wormcast: How Sports Media Happens

Nancy Bernstein


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This week on The Wormcast I'm joined by one of the women pioneers in sports tv production, Nancy Bernstein. Nancy was one of the first female line producers at ESPN in the early 90's, producing College Gameday just as the show was emerging. Today she's the Senior Director of Integrated Sales for NFL Network.

Topics discussed:

1:31 How Nancy's producing background has been valuable in her current role
10:00 Most successful sales campaign
15:20 Making the transition from production to sales
23:30 The power of the NFL, stories from this season
34:40 How Nancy got into the sports tv business
39:20 ESPN days - College Gameday
46:05 The challenging time for women at ESPN in the early 90's
52:00 FOX Sports days
58:40 Women advancing in sports tv production today

This podcast is hosted by ZenCast.fm

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The Wormcast: How Sports Media HappensBy NorMal Communications

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