In nonprofit management, organizations should approach corporations as they would clients and offer tailored marketing operations that serve their needs. That's the advice Nancy Lee delivers in this audio lecture. Speaking to an audience of nonprofit executives during the 2006 Nonprofit Management Institute at Stanford, Lee shares the lessons from 20 years of building nonprofit-corporate partnerships that both serve corporations' objectives and enhance nonprofits' mission delivery.

https://ssir.org/podcasts/entry/nancy_lee_-_harnessing_corporations_in_nonprofit_managment