<p>Nanditha Lakshmanan ,Founder & Chairperson, The PRactice, explains why their growth strategy focussed more on client retention than client acquisition in their early years and how they disrupted the PR space in India.</p>

Nanditha Lakshmanan ,Founder & Chairperson, The PRactice, explains why their growth strategy focussed more on client retention than client acquisition in their early years and how they disrupted the PR space in India.

<p>Nanditha Lakshmanan ,Founder &amp; Chairperson, The PRactice, explains why their growth strategy focussed more on client retention than client acquisition in their early years and how they disrupted the PR space in India.</p>

Nanditha Lakshmanan ,Founder & Chairperson, The PRactice on disupting the PR space in India

On the 15th of August, Global Alliance for Mass Entrepreneurship (GAME) https://massentrepreneurship.org/ kicked off The Road Less travelled (in partnership with Yourstory and Network capital) a series that shines the spotlight on influencers and role models, who explored and innovated and went against the grain to find success. We hope that this will inspire people to follow their passion and tinker and try new things and create a massive flourishing of entrepreneurs.

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Nanditha Lakshmanan ,Founder & Chairperson, The PRactice on disupting the PR space in India

Nanditha Lakshmanan ,Founder & Chairperson, The PRactice on disupting the PR space in India