Nani Shaffer is the Vice president of Account-Based Marketing at Demandbase. In her role, Nani and her team are responsible for ABM strategy, education, and empowering B2B marketers to become highly successful ABM leaders. Nani is a proven marketing professional with over a decade of expertise in B2B marketing. Since joining Demandbase over six years ago, Nani has held several critical marketing positions, including demand generation, product marketing, and marketing operations.