The former advertising executive turned real estate maven, Naomi Heaton recently launched the Other House, a members’ club-meets-longterm rental option for the next generation of travelers. Heaton set out to create a brand that focuses on flexibility and technology, thanks to a proprietary app that invites guests to create their own personalized journey all from their phone. This hospitality model is partially in response to the pandemic as people have become more discerning with how and why they travel. With two properties opening in London in the next two years, Heaton is planning to expand the brand globally, providing residents with a second home as they move from club to club around the world.

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