Kyle at Conventions

Nape 2019 - Sinclair Dino!


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This dinosaur is one of my favorite things at NAPE, and a little blow up dinosaur is a great little gift for the kids when I get home.

https://www.sinclairoil.com/dino-history

Sinclair’s advertising writers first had the idea to use dinosaurs in Sinclair marketing back in 1930. They were promoting lubricants refined from crude oil believed to have formed when dinosaurs roamed the earth.
The original campaign included a dozen different dinosaurs, but it was the gentle giant, the Apatosaurus, that captured the hearts of Americans.
Dino was called a Brontosaurus when he was first used in Sinclair advertising. So why do we call him an Apatosaurus now?
Dinosaur fossils are rare, which makes it difficult to study and classify them. Since 1903, paleontologists have had conflicting opinions about whether the Brontosaurus is its own unique genus, or whether it’s the same as the Apatosaurus. Sinclair has followed the prevailing opinions of the scientific community, which currently favors calling Dino an Apatosaurus – though new research may eventually change that.

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Kyle at ConventionsBy Kyle Souza

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