If you’ve been trying to “think positive” your way through business while juggling motherhood - and it’s not working - this episode is your exhale. I’m joined by mindset and empowerment coach Jess Soto-Ramirez, and we go deep on doing the real inner work: noticing the negative chatter, naming your limiting beliefs, and building self-belief that actually holds on the messy days.

Jess shares her story and how business can be a spotlight on every insecurity we haven’t faced yet. We talk about why generic affirmations fall flat, how to reframe identity as a mum in business, and the tiny word that changes everything: and. You can be a devoted mum and an ambitious founder.

We cover:

• The difference between toxic positivity and grounded mindset work

• Spotting limiting beliefs: persistent thoughts, triggers, and “the backpack of beliefs”

• A practical tool to separate you from the inner critic (give her a name!)

• Jess’s “flip it and reverse it” method for reframing thoughts you’re stuck in

• Identity shifts after kids, and using and to hold multiple truths

• Defining your version of success so the outside noise gets quieter

Things to try this week:

• Notice 1 persistent thought that keeps looping. Write it down.

• Ask: What’s this about? Where did it come from? Is it really mine?

• “Flip & reverse” it into a truer statement you can practice when the chatter starts.

Links + Resources
→ Connect with Jess @jesssotoramirez or checkout Jess' podcast Ignite with Jess Soto-Ramirez
→ Come say hi on Instagram: @‌balancedbizmama
→ Join The Balanced Biz Mama Circle (monthly coaching + community for mums in business)
→ Subscribe to never miss an episode!

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