What goes into evaluating a start-up idea? What metrics can you monitor to know whether or not your product has a high probability of succeeding in the market? These are the answers that Prelaunch.com is looking to answer. Narek Vardanyan, the co-founder and CEO of the company joins us to discuss how their platform provides entrepreneurs with insights on the market demand for their product, allowing them to make adjustments before launching in order to ensure the highest probability of success.