Guest Bio: Guillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It.

His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption.

A former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L’Oréal, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments.

Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.

Intro:

Are you going through life operating by your own narrative? The answer is YES! Everyone does, but does your narrative align with your personal and professional belief and value system? Further, does this narrative help you to achieve your goals or promote an organizational culture that positively impacts your team and reaches your prospects?

Episode Highlights:

• The difference between a story and a narrative and why this is important for both individuals and businesses

Join us next week as Guillaume shares how to align our narratives to positively impact leadership, culture, sales and marketing, ultimately fulfilling the desires and needs of our prospects.

Connect with Guillaume here.

A note from your host, Mary:

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