<p>NASA once relied on big networks and even bigger names like Walter Cronkite to help carry its message. But now NASA is broadening its reach to social media.</p>

<p>The agency recently invited 150 of its Twitter followers to a space shuttle launch "tweetup" event, giving people like math professor Joel Glickman - and his live streaming iPhone - access that was once reserved only for the media's elite.</p>

NASA once relied on big networks and even bigger names like Walter Cronkite to help carry its message. But now NASA is broadening its reach to social media. The agency recently invited 150 of its Twitter followers to a space shuttle launch "tweetup" event, giving people like math professor Joel Glickman - and his live streaming iPhone - access that was once reserved only for the media's elite.

NASA's Most Recent Tweetup Reaches Over 1.8 Million People

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NASA's Most Recent Tweetup Reaches Over 1.8 Million People

NASA's Most Recent Tweetup Reaches Over 1.8 Million People