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Nascar's Brian Herbst on year one of new media rights deal
Jet lag won't stop Mics Out this week as the team reviews the Las Vegas Grand Prix while Cian adjusts to UK timings after a hectic weekend.
At 26:07, we shift gears into an exclusive interview with Brian Herbst, chief media and revenue officer at Nascar, to review the first year of the series' new media rights deal.
Listen out for insights into how the poor ratings on USA Network affected the playoffs format, why TNT and Prime Video exceeded expectations, and how the championship's commercial conversations are shaping up ahead of 2026.
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By BlackBook MotorsportJet lag won't stop Mics Out this week as the team reviews the Las Vegas Grand Prix while Cian adjusts to UK timings after a hectic weekend.
At 26:07, we shift gears into an exclusive interview with Brian Herbst, chief media and revenue officer at Nascar, to review the first year of the series' new media rights deal.
Listen out for insights into how the poor ratings on USA Network affected the playoffs format, why TNT and Prime Video exceeded expectations, and how the championship's commercial conversations are shaping up ahead of 2026.