Host Jeremy C. Park talks with Matt Lyles, President and CEO and host of the SIMPLE brand with Matt Lyles Podcast, who talks about some of the major customer and employee experience trends taking place leading into 2021, along with specific examples and ways companies can simplify their processes to achieve greater success. During the interview, Lyles discusses "reverse personalization" and the desire for customers to better know the individuals who are behind the brand, tips for storytelling, favorite moments from his 2020 podcast lineup of guests, and much more.