Show Notes

In this insightful episode of 'It's a Customer's World' podcast, host Andy Murray explores the evolving intersection of mobile gaming and retail media with Nassir Wajihuddin, CEO of Engago.  

They delve into Wajihuddin's journey from marketing iconic brands like Skittles and Oreo to innovating in the mobile game space, and discuss how mobile games can significantly enhance customer engagement and offer new advertising avenues for retailers.  

Key discussions include the impact of Wordle on the New York Times' business model, the vast potential of casual mobile games for user engagement, and the strategic integration of games into retail media to bolster customer loyalty programs and drive significant ad revenue. This episode sheds light on the untapped synergies between mobile gaming and retail, offering valuable insights for marketers and retailers alike. 

Questions and Topics: 

03:23 Nasir Wajihuddin's Background and Entry into Gaming 

06:36 Defining the Mobile Game Market 

08:18 The Business Model and Impact of Wordle 

17:28 Enhancing Retail Media with Mobile Games 

23:01 Challenges and Advantages in Retailer Adoption 

30:06 Entrepreneurial Advice and Closing Thoughts