In this episode of Those Who Wander, I’m joined by Nassib Sawaya, co-founder of Koonoo Coffee, to unpack what it really takes to build a brand from the ground up. We talk openly about the highs and lows of entrepreneurship — from finances and hard decisions to the emotional toll of creating something you deeply believe in.

We also dive into the world of specialty coffee: what sets it apart, how it’s made, and what it takes to build a coffee brand from scratch that is up to par and does specialty coffee justice. It’s an honest conversation about passion, perseverance, and the realities behind the cup.