Nasty Gal, once a booming online fashion retailer, is a story of rapid rise and sharp decline. Founded by Sophia Amoruso in 2006, the company started as an eBay store selling vintage clothing and quickly grew into a multi-million-dollar brand. However, despite its early success, Nasty Gal eventually faced significant challenges, leading to bankruptcy in 2016.

In this article, we’ll explore the factors that contributed to Nasty Gal’s initial success, the lessons female entrepreneurs can learn from it, and the mistakes to avoid when building and scaling a business.