Today I’m talking to Natalie Fersht, founder and lead designer of Hello Nat Studio which is a creative studio based in LA. Natalie has been running her studio for 4 years but she actually studied to be a teacher in college, then after realizing that wasn’t the path for her, she spent the first few years of her career working at a tech startup learning the ins and outs of social media and design which lead her into what she’s doing now with her full-service creative studio, Hello Nat. During our conversation, Natalie walked me through her design philosophy, how she works with clients, and how important it is to set aside your personal style and really focus on what your client wants. We also talked about Instagram, and I loved Natalie’s perspective of seeing it as more of a portfolio tool rather than a social networking platform that you have to be on every hour of the day. 

Follow Natalie! 

https://www.hello-nat.com/

https://www.instagram.com/hellonatstudio/?hl=en